I code, design and draw.
I'm a web developer, UI/UX designer and illustrator, and I work on SEO and GEO. I also teach English.
Company sites, news portals, product catalogues, custom admin panels: I take on the whole job, from UI/UX design and illustration to code, SEO and GEO. With no handover from designer to developer, nothing gets lost in between.
The goal isn't just an interface that looks good, but a system the team can use every day without friction as it grows.
Right now I work with the teams at Digital Cake and Teknoza.
My journey
2013
It started with Blogger
I built my first sites on Blogger. I made and edited HTML sites, and sold a few of them on wmaraci.com.
First partnerships
I built işletmemdijitalde.com with Mücahit Ergül and unirehberi.com with Ferhat Özal. Mücahit and I still bounce ideas off each other.
APK sites and my first SEO
I worked on APK sites and became a real rival to names like Toprak Koç. It was one of my first SEO jobs.
Learning SEO
I took Ayhan Karaman's courses at Moradam and joined webinars. I worked with Semrush, Ahrefs and SE Ranking.
WordPress
I discovered WordPress and started building WordPress sites. For a while Mücahit and I also built web view mobile apps.
2020–2021
PES Football Turkey
During the pandemic I worked on the PES Football Turkey team with names like Arda Emin Zevkliler, Erol Kopuz and Devil Cold52. For Türkçe Spiker, the Turkish commentary, I translated 5,000+ voice-over lines into natural Turkish, and with Ömer Sarı I modelled player faces in Blender for PES 2020 and 2021.
English, Digital Cake and Teknoza
I started teaching English. Around the same time I met the teams at Digital Cake and Teknoza.
today
Vibe coding, senior-level work
Today I work as a vibe coder and deliver senior-level projects.
Why “Hoca”?
“Hoca” goes back to my APK days: back then everyone called me hoca, and it stuck.
Later I became an English teacher, and the nickname came true. So “Hoca” is where webmastering and teaching meet.
\m/
Off the clock
- Music
- Rock, metal, nu-metal
- Favourites
- Pentagram and Hayko Cepkin
- Games
- Rocket League, Battlefield 6
- At the table
- 101 Okey, batak
- And
- Mangal (barbecue)
How I work
The right problem first
Before choosing technology, I define the goal, the audience and the real bottleneck.
Clean engineering
I build secure, maintainable systems that are easy to hand over.
Measurable speed
Performance isn't separate from aesthetics; it's a core part of the experience.
Open collaboration
I keep the process visible and explain decisions in plain language.